I'm constantly looking for ways for you to crack some B2B telemarketing codes. Richard Blank CEO

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    I'm constantly looking for ways for you to crack some B2B telemarketing codes. Richard Blank CEO

    Louisiana Country Boy: Can you please if it's okay, and again, just tell the people about the other side of Richard I, not the personal side, not the business side of Richard, the business side of Richard. I mean, I mean, you ain't got to now. You ain't got to you. You know, you tell me. I, Well, 

    Richard Blank: it's my pleasure. I, you know, I'm a CEO of a, of a bilingual call center in Costa Rica.

    These agents here make outbound appointment setting and lead generation. They also take inbound customer support and non-voice support. We do not call you at dinner cuz if I do, you're never gonna, you're never gonna talk to me again. And we're very selective of the campaigns that come in here cuz this is a very strict Catholic country.

    I wanna make sure that the agents can go home and tell their parents what they do for a living. I prefer to bring in people that sometimes do not have call center experience because they could be bringing in bad habits or be a. I prefer somebody that is bilingual and has these skills where I can mold them.

    It's very easy to teach 'em a CRM and and phone system, but you know, if they're coachable, if as you say, they have the grit and desire, it's my pleasure to find ways to delegate in order to promote them. It's very important for me as well to give positive reinforcement to the. I do it through quality assurance.

    We listen to their recordings and I can grade them on certain metrics and I just don't grade on the simple stuff. You and I talk about bedside manner and certain soft skills diplomacy, since English is their second language. Donnie, I really focus on the FSOs so I can expand their vocabulary with similes.

    So instead of saying words like help, they'll use assist guide or lend a hand, Little things like that. And let's say we're even making outbound prospecting. A lot of people are concerned about gatekeepers and filters. To me, I think they're the greatest people. We like to do positive escalations. So where if I speak to somebody and then I get transferred to you, I will say verbally how amazing this individual was.

    And also do certain things in writing. If you get that at a call center, you can get money and prizes for it. That's how they get bonuses out. Wow. But if you call certain businesses, churches, schools, organizations, or even friends and family, And you mention others, you give the gift of a positive escalation.

    They're gonna be happy that you call back. They'll give you information on how to close a deal or a company culture, right? And so instead of just going in there and trying to sell Donnie a 1995 book, it's very important for us to build rapport, to do a little bit more due diligence on your LinkedIn profile, on your podcast episodes, or your website.

    Public video - 00:01:56


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