How to score a pass to pitch on a telemarketing call?

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     INspired INsider Podcast guest Richard Blank Costa Rica's Call Center

    Dr. Jeremy Weisz: Richard, you mentioned from an outbound perspective, so there's different kind of parts to the call. So I'd love for you to break that down, especially the opening part. Cause if you, you know, you've mentioned before, if you don't get past that, it doesn't matter what you have planned 

    Richard Blank: for the rest of the call.

    Richard Blank: That's a great point. Well, every conversation has an introduction of body and a conclusion. You can't land that intro. There is nobody in conclusion. Doctor. I also believe that every conversation and attention span is 30 seconds to two minutes. Okay? And so when we're touching base with somebody, there is a give and a take initially before that positive escalation for the assistant that's answering calls for your company.

    Richard Blank: What I love to do is a company name Spike. I'm not anonymous for the entire phone call, but the first thing that comes outta my mouth is the name of your company, how your company is doing. You know, before I even introduce myself, so I'll say better than somebody that answers the phone at your company.

    Richard Blank: And then from there, a lot of the times they'll be asking me questions. And what I have here is a certain technique, it's called the buffer boomerang technique. Hypothetically, Germany, if somebody is answering with a negative tone, there's a way to be able to buffer that negative tone. Do a name drop, let them know that's an Exxon question.

    Richard Blank: Repeat the question to show active. Listen. Then boomerang it back as a plus two. And so initially somebody could ask what my name is, and now I'd say, Jeremy, that's an Exxon question. My name is Richard Blank, as an example. And so what happens is you're able to show the active listening, readjust the tone of a call, but then in the middle of a call there is something that I like to consider.

    Richard Blank: Micro phonetic, micro expression reading, and what I have here, As an actual chart, it's very simple. You're focusing on phonetics, which is your tone, rate, pitch, and duration. Your tone should be the consistent variable of empathy and confidence. There's a mirror imaging technique, but I believe that should be done every 30 seconds to two minutes with your rate of speech and your pitch.

    Richard Blank: You're speaking level. Now. I need to match you with this. Because if you do a spike or a dip, that's usually when I ask a tie down or a pin down question if it makes sense or sounds good. And then also when people are on the phone and they're explaining their services. A lot of times they'll do desert pitching, Jeremy.

    Richard Blank: Well, they'll just talk without any sort of oasis for drinking and resting. And so what I like to do is to give my list pause in between each one, like a dessert tray to see if there's a reaction at the end. Say in a brazen way. I'm sure you'll like at least one, so I can break the sort of questions that I have.

    Richard Blank: And then sort of positive or negative reinforcement in these conversations. Once you see it, you can't unsee it. After three weeks, it becomes practice. I believe in a five to one name drop to pronoun, where in every sentence you're either saying R or your, and then usually use a name drop for the tie down question.

    Richard Blank: And then at the end you can also rake one last tongue by saying, Listen, since you have me on the phone today, Jeremy, are there any other additional questions that you have? Usually you might mention something else after I repeat the. I repeat information in military alphabet because instead of concluding the call, there's a very good chance we could be talking about how proud we are of the military and those that have served.

    Richard Blank: And then as I mentioned before, giving you a positive written escalation regards to those that are working with you. And so these are things that I believe won't compromise ethics, values and morals naturally. I'm skimming over this quickly, but there are certain things as expression reading. And since we're losing three of our senses over the phone, our taste, touch, and smell, the doctors and scientists say that your other senses should be expanded.

    Richard Blank: Besides your active listening. I believe in image streaming where they say that books are better than movies and there's no reason why your imagination, your adjectives and your descriptions could be incredible. It could be illuminating. It could really put some insight in where you're going on some of these phone calls.

    Public video - 00:05:37


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